This video is about 20 minutes long, but it is a great introduction into the kinds of marketing tactics the pharmaceutical industry utilizes to make sure we keep taking their product. Some prescription medications are helpful, and even life-saving, but how do we know when we have gone too far? What kinds of gatekeepers do we need in place? How is our current model working? Please take the time to watch this PBS video and ask yourself these questions.
Bill Moyers of PBS discusses marketing tactics of Pharmaceutical Industry with Melody Petersen.